The Bright Future of Exchange

I’ve been wanting to post this for several days, but ultimately decided that it needed to wait. iThemes has done an extraordinary job casting a vision, developing and leading efforts on Exchange for the last four years that I wanted to let that sit for a week before posting about the future of Exchange as ExchangeWP.

It all started with a conversation with Matt Danner, COO of iThemes, on the way to a coffee shop during Pressnomics this year. We were discussing the future of Exchange and what, if any, type of plans they had for this year with it. He broke the news that they weren’t going to continue to put development efforts on it, that it just wasn’t part of Cory’s vision for iThemes any more.

I was crushed. Having been a long time Exchange user, I immediately started to think about what type of work I was going to need to start doing on some of the sites that I still occasionally work on that are running their e-commerce with Exchange.

But, nonetheless, here we are, ready to embark on a new journey with Exchange and I’m excited to share with you some of the plans we have for the rest of the year.


Here’s what’s going on currently. As you can imagine, during any transition period, there’s going to be some development.

The biggest piece we’re working on, is updating branding and adding our software license system into all of the amazing add-ons that Exchange has to offer. This is quite time consuming as there are 30+ premium add-ons that all need to get updated. Not to mention Exchange itself.

We’re also in the process of moving, updating, and curating the documentation that’s been pushed out over the last 4 years. There’s a lot there, so as we get things going, it’s important for us that we don’t miss anything.

Finally, we’re also working through migrating customers from iThemes to ExchangeWP. In a couple of weeks, customers will start to get emails about what they need to do during this transition period to continue to get support.

New Roadmap

One last thing I wanted to share with you today is around what the future looks like for ExchangeWP. We’re gearing up with some big ideas of our own on how to simplify e-commerce, but we want to hear from you. Would you be so kind to fill out the form below.


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AJ Morris


  1. Justin Ferriman on July 24, 2017 at 4:17 pm

    Best of luck AJ. A big job but with the right effort & approach I think Exchange could definitely find a place in the WP e-commerce market.

    • AJ Morris on July 25, 2017 at 2:05 pm

      Thanks Justin! Looking forward to craving out our place in the market. And looking forward to continuing a relationship with LearnDash.

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